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| SEARCH ENGINE OPTIMIZATION |
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Because search engines (results compiled through “robots”) and directories
(human compiled) are frequently changing their algorithms and acceptance criteria,
search engine optimization and search engine submission is neither an exact science nor art.
No one has been able to “crack the code” and guarantee top placement in all the
search engines, and hypothetically, this will never happen because the search
engines are reviewing and fine tuning their systems on a daily basis.
With high CPMs and low conversion rates from banner and keyword buys, search engine
optimization has become an effective supplement for companies searching for cost
effective marketing on search engines and directories.
According to a study by
Georgia Tech, 86% of people find web sites through search engines. While that study is
three years old, experts agree that most people still find web sites through search engines
or links from other sites. In this way, it is important for a site to be in the top 40
results for the most relevant keywords. This is where Search Engine Optimization comes into
play.
The following pages reflect a brief overview of one methodology of search engine optimization.
Please contact BriSmi Consulting for more information and a specific proposal for your company.
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