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| PAY-PER-CLICK ADVERTISING |
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Pay-per-click advertising has become a powerful tool in the SEO industry. While technically much different than classic optimization work, pay-per-click optimization should not be ignored.
Pay-per-click advertising involves bidding for placement. For a price, your listing will become the top search listing and everytime someone clicks on the link, you will be charged. Pay-per-click advertising has gained popularity because
it is often more efficient and effective than banner ads.
Overture and Google Adwords are the leaders in pay-per-click advertising. These engines accept your bids and then share the listings with the major search engines. By bidding in the top three listings on Overture, your listings will appear on AOL Search, AltaVista, Lycos, Netscape, and other top search engines.
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