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Brian Smith has over 7 years experience in the New Media/Internet Industry.
Brian has held positions at:
CUC International (now Cendant Corporation) in the Interactive Division working on early e-commerce success stories like Traveler's Advantage, Shopper's Advantage, and AutoVantage.
TheStreet.com where he tracked membership statistics and initiated strategic partnerships.
VarsityBooks.com where he developed distribution partnerships, led the company's SEO campaign as well as co-managed a successful affiliate program resulting in 18% of sales.
In his Business Development and Marketing positions, Brian has been responsible for driving targeted traffic at a low cost per acquisition (CPA).
This focus on results oriented marketing led to the creation of BriSmi Consulting which provides Search Engine Optimization (SEO) and Affiliate Marketing
Enhancement solutions as well as general Business Development consulting.
Brian holds a BA in Economics from Columbia University.
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