 |
|
|
|
3. Educating affiliates.
If you want to help yourself, help your base of affiliates. Internally, you know what works
in terms of online marketing. Well, this information needs to be shared with your
virtual sales force, too! Too many companies sign with BeFree, LinkShare, or
Commission Junction, post a FAQs section in the affiliate intranet, and then take a nap.
If no one teaches your affiliates how to produce results and no one feeds them innovative
online marketing ideas, they will quickly run out of creative revenue driving
tactics and stop driving business.
Unfortunately, most companies running an affiliate program are too busy to create
and implement a strategic affiliate optimization plan because they are bogged down with
administrative tasks related to the program. While recruiting targeted affiliates, communicating
with current affiliates, and educating affiliates are the cornerstones of a succeesful
affiliate, every company's affiliate program is unique. BriSmi Consulting will
work with you to create a plan best suited for your needs.
|
|
|
